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Scottish Blinds Company Lets Gen Z Employee Write The Marketing Script, Video Goes Viral

November 5, 2024

A blinds company in Ayrshire, Scotland, has unexpectedly skyrocketed to online fame after handing its marketing script over to a Gen Z employee. The result? A deadpan, meme-worthy video featuring managing director Adam Moonie reciting the cheeky script in a wonderfully monotone voice, reaching over 4.5 million viewers worldwide.

The clip struck a chord with audiences far and wide, with one viewer, Claire Louden, saying, "Am I from Ayrshire? No. Do I need blinds? No. Have I liked, shared and followed? YES." Another fan from the U.S. joked that the company’s blinds might be worth the overseas shipping cost, convinced they must be “superior products.”

@ayrshireblinds Letting the Gen Z colleague write the marketing script. #genz #trending #sayless #verydemure #verymindful #ayrshire #blinds #genzlife ♬ original sound - Ayrshire Blinds

The quirky approach has led to an outpouring of comments from people genuinely inspired to buy blinds from the company—even those who weren’t previously in the market for them! One user shared, "I’ve wanted wooden shutters since I bought this house 6 years ago, and this might just be the thing that pushes me to finally do it 😂😂."