A Hug for a free Coke

April 23, 2012

Coca Cola kicks off a new marketing campaign with "Hug Me" machines in an attempt to spread happiness.

The new marketing slogan for the soft drink titan is "Open Happiness", so with these new machines, they intend on spreading more happiness.

The big red and white machine, writing Hug Me in their signature font, is currently located at the National University of Singapore. Its getting a lot of buzz!

"Whether you were hugging the machine or experiencing the event online, our goal was the same - to put a smile on your face and share that emotional connection," says the Coca-Cola Company spokesman.

There is something special about watching people hug a giant red machine in order to get a free soda. But it's working, everyone is smiling!

Coca Cola says they plan on putting more "Hug Me" machines out this year.

Watch some of the results below!