Brighten Your Day

'Come In Dancing For Free Coffee': MA Coffee Shop's New Policy Goes Viral

November 23, 2024

"Dancing is good for the soul... and a free coffee!"

A coffee shop in Middleborough, Massachusetts, is making headlines and spreading joy with a unique policy: customers who come in dancing earn a free cup of coffee.

@coffeemilanocafe

Coffee Milano Cafe introduced the playful idea, and it has quickly become a viral sensation. A video of customers grooving their way to a caffeine boost has racked up a staggering 67 million views on TikTok, far exceeding the expectations of the shop’s social media director, Olivia Svenson.

"Right now on TikTok, it's at, I believe, 67 million views," Svenson shared. "In my head, I thought 80,000 views was going to be viral to me."

The promotion has not only brought in an influx of customers but also sparked an atmosphere of fun and connection. Regular customer Bob Hadsell couldn’t help but notice the positive energy the idea has created.

"I can't believe with the response you know," he said. "It was just everybody having fun, that's what I saw."

Svenson believes the campaign has done more than attract attention.

"Everyone is talking about it," she said. "It's definitely bringing us together."

Check out the video below!

@coffeemilanocafe Dancing is good for the soul.. and a free coffee! This made our day! Thank you! #dancing #freedrinks #cafe #coffeeshop #event #fyp #restaurantlife #baristalife #barista #coffee #coffeetime #dancechallenge #viral ♬ original sound - Christina Dean