Bank Of America and U2 Announced A Partnership That Is Going To Change The World
January 24, 2014
Rock superstars U2, (RED) and Bank of America just announced a partnership that will generate more than $10 million to fight AIDS. The partnership will kick off with a commercial at this year's Super Bowl that will feature U2 performing a new song, "Invisible."
Photo: John Wright
"Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news," said Bono. "It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in...the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million. Incredible."
(RED) was founded in 2006 by U2 lead singer Bono and Bobby Shriver with hopes to deliver an AIDS free generation.
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