IKEA Turned These 10 Children's Drawings Into Actual Plush Toys To Raise Money For Charity
October 28, 2015
To help create this year's lineup of Soft Toys for Education, IKEA turned to crayon-wielding kids around the world.
The 10 winning entries have been recreated in loving detail by IKEA's toy designers, and the creations are now on sale as part of the chain's annual fundraiser. For each toy purchased, IKEA will donate $1 to children's education projects via Unicef and Save the Children.
Since launching the charity effort in 2003, the IKEA Foundation has donated more than $90 million to global children's causes.
Check out this year's winning submissions below!
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Watch IKEA's video about the project below:
(h/t) Adweek
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