This Innovative Ad, Set To The Beastie Boys, Is Inspiring Girls To Become Engineers

December 28, 2013

The GoldieBlox toy company is out to show the world that girls deserve more choices than dolls and princesses. They believe that femininity is strong and girls will help build the future — literally.

Their founder, Debbie Sterling, is a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series and construction set starring Goldie, the kid inventor who loves to build.

This year they wanted to showcase the amazing inventive power that girls have. So... they recruited three young girls and the guy who made OK Go's famous Rube Goldberg machine to turn an average home into a massive, magical contraption.

According to their website, only 11 percent of the world's engineers are female. Sterling wants to light girls' inventive spark early, supplementing the usual diet of glittery princess products with construction toys "from a female perspective."

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