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North Dakota Brewery Features Shelter Dogs On Their Beer Cans

November 8, 2019

A brewery in North Dakota is featuring local shelter dogs on their beer cans in hopes to find them a forever home.

Fargo Brewing Company

Fargo Brewing Company partnered with 4 Luv of Dog Rescue to shine light on some of their harder to adopt dogs they dubbed "One-der" dogs.

"Our One-der dogs are dogs that will live their best life in a home by themselves and there's no other pets," Jerad Ryan told KVRR. "So, they can be a little bit tougher to find homes for."

Jerad has volunteered with the rescue group for over four years and says the "One-der" dogs have a special place in his heart.

"I was always trying to think of ways to promote her and the other less fortunate dogs in our rescue," he said. "At my job at Northern Plains Label we produce labels for breweries, and I just had the light bulb style idea to feature the dogs on beer cans."

The community was invited to a special event Monday night at the brewery where they could pick up a six pack of the Fargo Original Lager for $9 and meet one of the pups up for adoption.

The brewery had 40 cases made with the special labels and during Monday night's event they sold 25. The public can still buy a six pack through the end of the week and the rest will be donated to 4 Luv of Dog Rescue.

A portion of the proceeds from the sales will also be donated to the rescue group.

Jerad said that the response from the community has been amazing and heartwarming.