Swedish Blood Donors Get A Text Message Every Time Their Blood Is Used To Save A Life
June 24, 2015
In an effort to let blood donors know how much they're appreciated, Sweden's County Council sends donors a personal text message every time their blood is used to help save a life.
Karolina Blom Wilberg, a communications manager at the Stockholm blood service told The Independent, "We are constantly trying to develop ways to express [donors'] importance. We want to give them feedback on their effort, and we find this is a good way to do that."
If you donate blood in Sweden the county council will text you when your blood is used. pic.twitter.com/4Ycf5O6m3F— Robert Lenne (@robertlenne) June 8, 2015
"It's a great feeling to know you made such a big difference and maybe even saved someone else's life," said Blom Wiberg. "We get a lot of visibility in social media and traditional media thanks to the SMS. But above all we believe it makes our donors come back to us, and donate again."
In a further attempt to avoid blood-shortage, Sweden shares their current stock levels in hopes it will encourage people to donate.
What an amazing feeling it must be to be going about your day and get a notification that you just helped save someone.
(h/t) Viral Thread.
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