Kraft Sent A Giant Jar of MOIST Mayo To Merriam-Webster

November 21, 2023

In a humorous and unexpected twist, Kraft Foods has stirred up a unique campaign to influence the annual selection of the "Word of the Year" at the Merriam-Webster's headquarters.

The chosen word for this unconventional bid?

None other than the notorious and often cringe-worthy term: MOIST.

Recognizing the public's aversion to the word "moist," Kraft sent a colossal jar of their signature mayonnaise to the dictionary experts, playfully suggesting that "moist" deserves the spotlight as the Word of the Year.

The rationale behind Kraft's lighthearted campaign seems to be a tongue-in-cheek acknowledgment of the collective disdain many people harbor for the term. By associating it with a giant jar of mayo, the company aims to inject some humor into the annual tradition of selecting a word that encapsulates the spirit of the times.

The aversion to the word "moist" is a phenomenon that has been observed for quite some time, and there isn't a single, definitive explanation for why some people find it unpleasant.

moist mayo
@realkraftmayo

One theory that attempts to shed light on this linguistic quirk is that the word "moist" is often associated with dampness or wetness, and in some contexts, it might be linked to things that people find unpleasant. Another theory suggests the combination of sounds in "moist" might be unsettling to some people.

But whether you love it or cringe at its mention, it seems "moist" is having its moment in the linguistic limelight, courtesy of Kraft's giant jar of mayo!