This Ad From 1981 Is Why LEGO Has Been Successful For So Long

March 11, 2016

For decades LEGO has been encouraging children to build with imagination. This is an ad from 1981, and you'll notice the toy blocks are not pink...

LEGO ad 1981

"The urge to create is equally strong in all children. Boys and girls," LEGO wrote to parents. "It's imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship. A lot of boys like doll houses. They're more human than spaceships. A lot of girls prefer spaceships. They're more exciting than dolls houses. The most important thing is to put the right material in their hands and let them create whatever appeals to them."

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