Donations To Bring Back 'Reading Rainbow' Are On Its Way To Making This The Highest Grossing Kickstarter Ever
May 29, 2014
After 23 years of encouraging children to read books, Reading Rainbow ended its run in 2006. Now, the childhood favorite is making a huge comeback.
Host and executive producer of Reading Rainbow LeVar Burton announced the brand's next chapter on Kickstarter. "Bring Reading Rainbow Back for Every Child, Everywhere" is an online campaign started by the Roots actor and his Reading Rainbow team to transform the company's impressive collection of books into an interactive digital library accessible to every child.
The project's goal was to raise $1 million in 35 days, with all donations going to help make this virtual Reading Rainbow a real program available free to schools, especially those in need.
In less than 24 hours, Reading Rainbow cleared $1,000,000 thanks to thousands of backers, and the pledges continue to pour in. Currently, the campaign has garnered over $2 million.
Here is Levar Burton's reaction to reaching their goal in under 24 hours:
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