An Entrepreneur With Autism Is Inspiring Others With His Pretzel Business

March 17, 2023

A business owner in Annapolis is inspiring people with autism and other disabilities.

Marcus / Credit: WBAL-TV 11

Marcus Moore started his business "Moore Crunch" last October for two simple reasons: he likes snacking and he likes pretzels.

Moore is 29 years old and he has autism. Although he's worked at local grocery stores over the years, he has always wanted to grow and be self-sufficient.

"I have autism and didn't like that I couldn't take care of myself without the help of my parents," he said. "They love me and I love them but I'm also trying to live on my own and fit in where I can. I also love pretzels! So, I thought I would see if people would love pretzels as much as I do and I started Moore Crunch."

Since the start of Moore Crunch in October 2022, Moore has sold over 600 bags of pretzels. And with several stores carrying his product, business is booming.

The pretzel flavors he created and sells are Cinnamon Sugar, Maryland Crab, Garlic Ranch, Buffalo and Smokehouse Ranch.

With his newfound success, Moore is thinking about the next steps, like finding a commercial kitchen and hiring other people with autism or disabilities to help him.

Watch the video below.

Support Moore by purchasing a bag of Moore Crunch online!