IKEA's Placing Life-Size Animal Cutouts In Their Showrooms. The Reason Why Is Amazing

July 16, 2014

Ikea has found a brilliant way to help animals in shelters find loving homes.

Ikea pet adoption idea
YouTube / Home For Hope

The retailer's stores in Tempe, Arizona and Singapore are placing life-sized cardboard cutouts of homeless cats and dogs on the couches, rugs and bunk beds of its showrooms. 

The cutouts all display a different bar code, which customers can scan with their phones for more information on the pet pictured.

Ikea pet adoption
YouTube / Home For Hope

"We thought it was a perfect way to show people what their home would look like with a pet in it," Becky Blaine, Ikea Tempe's marketing director, told Business Insider.

The program has been very successful. Of the six cutouts that have been featured at the Tempe store, all have been adopted.

Ikea pets in stores
YouTube / Home For Hope

The idea originated in Singapore, with a partnership between Ikea and Home For Hope. Check out the video on the program below:

Via Business Insider


feel good videoDogs Are Forced To Wear The Things They Steal — And It’s Hilarious

feel good storiesPeople Are Sharing The Song Lyrics That Instantly Make Them Cry

feel good storiesCat Named ‘Cheddar Big Booty Cheeseburger’ Wins National Contest

feel good storiesHumane Societies Are Saving Feral Cats By Giving Them Jobs

feel good storiesMeet Chonkers - The 2,000-Pound Sea Lion Taking Over San Francisco’s Pier 39

feel good videoThis Dog’s Perfectly Timed Couch Move Is Going Viral During The NFL Draft

feel good videoTexas Fisherman Forms An Unlikely Friendship With A Water Snake Named Big Bertha

feel good videoHave You Ever Seen Spider Beans?

feel good videoAnnual Duck Parade Brings Smiles As Students Help Duck Family Reach Pond

feel good videoHealing With Harmony: Nurse Goes Viral For Singing To Patients After Surgery