IKEA's Placing Life-Size Animal Cutouts In Their Showrooms. The Reason Why Is Amazing
July 16, 2014
Ikea has found a brilliant way to help animals in shelters find loving homes.
YouTube / Home For Hope
The retailer's stores in Tempe, Arizona and Singapore are placing life-sized cardboard cutouts of homeless cats and dogs on the couches, rugs and bunk beds of its showrooms.
The cutouts all display a different bar code, which customers can scan with their phones for more information on the pet pictured.
YouTube / Home For Hope
"We thought it was a perfect way to show people what their home would look like with a pet in it," Becky Blaine, Ikea Tempe's marketing director, told Business Insider.
The program has been very successful. Of the six cutouts that have been featured at the Tempe store, all have been adopted.
YouTube / Home For Hope
The idea originated in Singapore, with a partnership between Ikea and Home For Hope. Check out the video on the program below:
Via Business Insider
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