The New Men's Swimwear Trend That You Can't Unsee

June 16, 2014

There's a new men's swimwear trend that is stirring up a bit of controversy, and it's easy to see why.


Credit: Splash News Australia

These skimpy swimwear pieces were spotted on  British reality show stars Bobby Norris and Harry Derbidge while filming in Marbella over the weekend.

The company responsible for the offending piece of fashion is Alter, a French brand.


Credit: Splash News Australia

It's basically a half G-string they are calling a "String Latéral Flash", described by Alter as an "original and ultra sexy string which encloses one side of the waist."

Doesn't look very comfortable, does it?

Via News.com.au