Coke Studio Is Making Unique Music For Deaf People. Watch The Amazing Video!

August 3, 2016

Coke Studio, known for bringing musicians from far-flung areas of Pakistan into the mainstream, partnered with Deaf Reach to make something very, very magical: music for the deaf.

coca cola music for deaf
Coke Studio

"Nine million people in Pakistan have some sort of hearing impairment," said Ibrahim Khan, Coca-Cola Brand Manager. "They can experience the rhythm of music through touch and sight, and we believe music is a feeling everyone should experience."

Lights and vibrations were used to create the unique music, and members of the Pakistani deaf community fell in love with the experience.

Watch the video:


feel good videoDogs Are Forced To Wear The Things They Steal — And It’s Hilarious

feel good storiesWhen My Cat Got Summoned for Jury Duty

feel good storiesGrandma's Hilarious Text After Trying to Feed Her Grandchild's Reptiles Is Comedy Gold

feel good storiesErling Haaland Returns Home to Norway From USA With... A Taxidermy Raccoon

feel good storiesFlorida Woman's New License Plate Accidentally Became the Talk of Her Retirement Community

feel good storiesHow the World Cup Has United Soccer Fans Across the Globe

feel good videoA Giant Condor Flies In To Thank The Man Who Saved Him

feel good videoThis Is Why Everyone is Falling in Love with Erling Haaland

feel good videoThis Older Man Feeds a Colony of Cats Every Evening

feel good videoThe Groom's Surprise Left His Bride in Tears

feel good videoWaiter Feeds Grown Son With Cerebral Palsy So Mom Can Eat