The Zoo Wanted More Business. This Ad Company Delivered

November 30, 2016

Danish advertising company Bates Y&R created an eye-catching bus ad for the Copenhagen Zoo that might freak you out if you're scared of snakes.

zoo bus snake wrapped around it
Credit: Bates Y&R

"I always like if you can make the illusion of something strange happening to something well known," Bates Y&R's art director Peder Schack said.

"I especially like the way it almost looks like the snake is smiling."

This is a perfect example of how doing something different from the norm will get you noticed. It's a brilliant idea, executed perfectly.

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