Man Buys Ad Time On Digital Billboards, Displays Pictures Of Nature

July 24, 2015

A Massachusetts man decided to buy a bunch of billboards, but instead of using them for advertising, he's displaying pictures of nature.

guy puts nature on billboards
Credit: Brian Kane

"The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting," Brian Kane said.

guy puts nature on billboards
Credit: Brian Kane

During the day hours, a series of images from the specific location are shown on the display. During the evening hours, high-resolution images of the moon and stars are shown.

guy puts nature on billboards
Credit: Brian Kane

guy puts nature on billboards
Credit: Brian Kane

guy puts nature on billboards
Credit: Brian Kane

guy puts nature on billboards
Credit: Brian Kane

Credit: Brian Kane, Healing Tool 2015.

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