This Artist Replaced Billboards With Photos Of The Landscape They're Blocking

March 19, 2017

As part of Desert X, an outdoor exhibition of art installations, Jennifer Bolande has installed a series of billboards that are camouflaged among the surrounding desert landscape.

artist billboard landscapes blocking
Credit: Jennifer Bolande for Desert X | Photo by Lance Gerber Studio

The images have been perfectly aligned to their background, so — when viewed from a unique position along the route — the billboard is reconnected to the environment that exists behind it.

artist billboard landscapes blocking
Credit: Jennifer Bolande for Desert X | Photo by Lance Gerber Studio

"Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted," Desert X shared on their website.

artist billboard landscapes blocking
Credit: Jennifer Bolande for Desert X | Photo by Lance Gerber Studio

artist billboard landscapes blocking
Credit: Jennifer Bolande for Desert X | Photo by Lance Gerber Studio

artist billboard landscapes blocking
Credit: Jennifer Bolande for Desert X | Photo by Lance Gerber Studio

(h/t) TwistedSifter

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